Mike Jackson’s Hartland Photos:
SEARS CATALOG ORDERING
 

Text & Photographs Copyright Mike Jackson 1998-2009

Sears Literature
1955: I have heard about Hartland selling some of their toys through mail order catalogs, specifically Sears Christmas catalogs. The earliest one that I know of is 1955 when they showed a single Roy Rogers on a Champ Trigger. Along with Roy, the catalog also offered a Breyer version of Davey Crocket. Both were listed at a price of $3.69 at a time when most of the sets sold for $2.99.
You can see the additional outlining of the edges of the saddle which was only seen on the special white trimmed version—very rare. There have been a couple of this white trimmed ones show up, so I believe they did produce them with sets for a while. The saddle was molded white and the blue painted on. This special white trimmed saddle “could have been” produced only for Sears? There is no proof, but the photos used in the catalog were taken by Sears—not one of the standard Hartland catalog shots.
As you can see, This was a “NEW” product in 1955. Hartland was not listed as the manufacturer, but neither was Breyer on the Crocket set.

1956:
Literature Information Needed!

1957:
Literature Information Needed!

1958:
Page 387
This photo was on the upper left corner with a Marx Zoro on the upper right. I believe this is the only Hartland in the catalog that year. Again, Hartland was not mentioned as the manufacturer. (Thanks Judith!)



1959: (Thanks to Barb for the photo!)
800 Series: Ward Bond, Dillon, Full Rearing Roy Rogers and Trigger...selling for $3.69 (Bond not shown here, but same as photo in 1960 WishBook)

Gunfighters: Paladin, Troop, & Hardie...selling for $1.79



1960:
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger...selling for $4.98

800 Series Sets: Full Rearing Roy Rogers and Trigger, Adams, Maverick, and Rifleman....selling for $3.69

(Thanks John!)


1961: Page 425
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger...selling for $4.98
(Thanks Ed)


1962:
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger...selling for $4.98

Set of three Thoroughbred Horses...selling for $2.69 Set of three Dairy Cattle...selling for $2.69

(Thanks John!)


1963:
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger...selling for $$4.98

Set of three Thoroughbred Horses...selling for $2.79
Set of three Tobiano Pinto Family...selling for $2.79

1964:
Woodgrain Rearing Mustang...selling for $2.59
Woodgrain Tennessee Walker...selling for $2.59
Polo Pony...selling for $1.98
Sadlebred Horse...selling for $1.98