Mike Jackson’s Hartland Photos:
Advertisements & Catalogs
This page created December 17, 2000. Last edited March 7, 2003 ©Mike Jackson 2003
Text & Photographs Copyright Mike Jackson 1998-2008 |
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| This page is a long time in the making! It certainly could not have filled out so nicely without the help of a lot of dedicated collectors. Thanks! There are probably a few mistakes and omissions so if you see one, let me know. | |||
| Catalog or Magazine | 1953 | Figures Shown | Page # |
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| Sears Christmas Wish Book | 1953 | Lighted Musical Shrine with Rosary $12.95 | 97 |
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| Horse Lover’s Magazine- Jan.* | 1953 |
Large Champ Horse and Saddle only: Palomino, White, Ebony.....$4.95
ppd (sold by The EDDY-HILD Co) |
22 |
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| Western Horseman Magazine- Oct.* | 1953 |
Large Champ Horse and Saddle only: Palomino, White, Ebony.....$4.95
ppd (sold by H.C. Paulk Co) |
4 |
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| Catalog or Magazine | 1954 | Figures Shown | Page # |
| Playthings Magazine, March * | 1954 |
(Color Champ) Western Horse & Rider |and Spotty the Water Pup |
trade ad |
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| Playthings Magazine, Sept | 1954 | Press release showing the Cowgirl & Horse | |
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| Playthings Magazine, April * | 1954 | Press release showing Miss Texas and Horse and Rider set | |
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| Western Horseman Magazine- Dec.* | 1954 |
Large Champ Cowboy and Cowgirls: Horse colors: Palomino or Pinto Riders: Blue/Brown Cowboy or Red/White Cowgirl Large set (13")................$6.95 Small set (9 1/2").............$3.95 (sold by Fred Mueller Inc) |
65 |
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| Spiegel Christmas Catalog | 1954 | Illuminated Musical Altar (plays Ave Maria) $8.98 | 184 |
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| Catalog or Magazine | 1955 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1955 |
Champ Roy Rogers & Trigger....$3.69 Illum. Madona & Rosary Box..$7.98 |
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| Wards Christmas Catalog | 1955 |
(Color)Champ Lone Ranger - Early Tonto $3.69 ea or pair for $6.98 Musical Madonna night light with Rosary $9.75 |
199, 106 |
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| Wisconsin Deluxe Company catalog* |
1955 Undated but firm estimate |
Champ Lone Ranger, Early Tonto, Champ Roy Rogers, Champ Dale
with airbrushed face, standard Chief Thunderbird, Sgt. Lance
O’Rorke of the Mounties....$3.98 Bullet..........49¢ |
249 |
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| Farwell Hardware catalog* |
1955 Undated but firm estimate |
801-P Blue/Brown cowboy on Palomino......$3.98 802-B Red/White cowboy on Ebony horse.......$3.98 804 Royal Canadian Mountie.....$3.98 801 LR, Champ LR set.....$3.98 805 Early Tonto set.......$3.98 813 BKP Chief Thunderbird (not shown)..........$3.98 806 Champ Roy Rogers.....$3.98 802 DE, Champ Dale Evans (early mold with airbrushed face)......$3.98 |
5599 |
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| Miles Kimball of Oshkosh* | 1955 | Red/White Champ Fig., Black/Red Horse | |
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| Toys and Novelties. Sept.* | 1955 | Davy Crockett | 223 |
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| Saturday Evening Post, Nov-Dec* | 1955 | Black and White insert ad “Christmas is Coming” showing a Champ RR and Dale for $3.98 and Bullet for 49¢ | 173-175 |
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| N. Shure Co. Catalog | 1955 | 900 Series Brown and White Champ set shown. Listings for three large sets $3.80-$4.45 and three smaller sets $2.55-$2.85. | 675 |
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| Catalog or Magazine | 1956 | Figures Shown | Page # |
| Wards Christmas Catatalog | 1956 |
(Color)Walking Silver Lone Ranger (with newer style saddle) and
Early Tonto $3.69 ea or set $6.98 Madonna Night Light and Rosary $9.95 |
318, 20 |
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| Saturday Evening Post, Dec. 1* | 1956 | Full Color Christmas Painting with RR and Dale Evans shown on wrong mold horses. | |
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| Miles Kimball Catalog* | 1956 | Champ LR, Early Tonto $3.95 | 14 |
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| Aldens Christmas Catalog | 1956 |
Illuminated Musical Madonna $9.98 Illuminated Musical Altar (plays Ave Maria) $6.49 |
152, 222 |
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N. Shure Co. Catalog *page only |
1956 |
900 Series Brown and White Champ set shown. Listings for three large sets $3.80-$4.45 and three smaller sets $2.55-$2.85. Champ LR & Tonto, Champ RR and Early Dale Evans, Crockett |
765 |
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| Catalog or Magazine | 1957 | Figures Shown | Page # |
| Wards Christmas Catalog | 1957 |
Earp, Cochise, Tonto, Lone Ranger with walking Silver $3.69ea Infant of Prague Musical Night Light and Rosary $9.95 Madonna Musical Night Light and Rosary $9.95 |
11, 31, 240 |
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| Sears Christmas Wish Book | 1957 |
Auto Shrine (Blessed Virgin figure on music box with magnet base)
$3.97 Illuminated Infant of Prague with Rosary $9.97 |
68 |
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| Spiegel Christmas Catalog | 1957 | Illuminated Musical Altar (plays Ave Maria) $8.98 | 354 |
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| Modern Plastics Magazine | 1957c | Industry Mag. with story on Hartland | 172 |
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| Roy Rogers Comic Book , Dec. | 1957 | Full Color Ad shows girl holding a RR Walking set, captioned “WOW!” | |
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| Maid of Scandinavia Catalog* | 1957 | Commnunion Girl & Boy 65¢ ea., Graduation Girl & Boy 50¢ ea. | |
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| Miles Kimball of Oshkosh* | 1957 |
Tonto, Champ LR, cochise, Bowie, Washington, Earp, Roy Rogers
$3.98, Bullet 49¢ |
61? |
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Toys & Novelties, Nov. *original photos only |
1957 |
Roy Rogers & Dale Evans (generic ad) Cochise |
112 |
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Cullum & Boren, Fall & Winter *pages only |
1957 |
Roy Roger and Dale Evans, $60.40doz. Wyatt Earp...$60.40/doz Lone Ranger & Tonto, $60.40/doz. |
496 497 497 |
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| Minnesota Wholesalers Catalog* | 1957 |
Champ LR, Dale, RR, regular Tonto, and Thunderbird...$4.00 Lee,
& Earp...$3.98 Trigger, Silver...$2.29, Black Beauty..$1.98 |
489 |
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| National-Porges Co. Whls. Cat.* | 1957 | RR, Dale, LR, Earp, Bowie, & Washington...$4.00 | 19 |
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| Catalog or Magazine | 1958 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1958 | Rearing RR.....$3.69 | |
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| Wards Christmas Catalog | 1958 |
(color) Lone Ranger with walking Silver, Chief Thunderbird /
Red & White Spear, Wyatt Earp, Cochise..$3.69 Madonna, a shrine (for holy water) $9.95, Infant of Prague figure $9.95 Musical Madonna Night Light and Rosary Box $9.95 |
356, 42, 553 |
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| Aldens Christmas Book | 1958 |
Madonna Music Box with Rosary $9.98 Musical Altar, Illuminated $8.98 |
117, 134 |
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| Spiegel Christmas Catalog | 1958 | Paladin, Matt Dillon, Rifleman $2.97 ea | 326 |
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| General Merchandise Catalog* | 1958 | (Color) Full Rearing LR, Later Tonto, Full Rearing RR, Purple Dale, Dillon, Oakley, Earp...$3.98 | 198 |
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| Maid of Scandinavia Catalog* | 1958 | Commnunion Girl & Boy 65¢ ea., Graduation Girl & Boy 50¢ ea. | 42 |
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| American Wholesale Company | 1958 |
Lone Ranger (walking Silver) & Tonto set......$7.95 Wyatt Earp......$3.98 Illumintated Musical Madonna with Rosary Drawer..........$14.95 Illuminated Musical Infant of Prague with Rosary Drawer.....$14.95 |
464, 229 |
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| Miles Kimball Co.* | 1958 | Rearing LR, Dillon, Rearing RR, Dale...$3.98, Bullet 49¢ | 53 |
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Wyeth Company Catalog * St. Joseph, MO |
1958 |
Shown: Champ Cowboy & Cowgirl,
Earp Gunfighter, One Baseball Player. R801-B Cowboy and horse, red and white rider on black horse. R802 Dale Evans and Buttermilk, Dale in Listed but not shown: R801-LR The Lone Ranger and Silver R804, R805, R806, R809, R812, R813, R816, R817, R818, R819, R821, R822, R823; no information on a 901 or 902. R800-P Trigger R800-W Silver R800-B Black Beauty |
1708 |
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| Unknown Catalog* (ad only) | 1958 | Rearing LR, Tonto, Dale, Rearing RR, Earp, Cochise, Jeffords, Dillon, Cheyenne...$3.98ea / Mavercik GF $1.98 | 636 |
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| Ladies Home Journal, Dec.* | 1958 |
Shows Roy Rogers on Rearing Trigger (two page Sears advertising insert) |
not marked |
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| Toys and Novelties, April | 1958 |
Richard Boone holding a Paladin set, Store display rack Maverick GF (generic classified ad) |
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| Toys & Novelties, July | 1958 | Roy Rogers & Dale Evans, (generic ad) | 116 |
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| Toys and Novelties, December | 1958 | Maverick Gunfighter | |
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| Rothman Wholesale Catalog* | 1958 |
CM Lone Ranger, Tonto, & Earp....$4.00 (this ad shown in full color) |
206 |
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| S. Buchsbaum Wholesale Cat. * | 1958 | Lone Ranger, Tonto and Wyatt Earp with Hartland Logo (same ad as in American Wholesale of this year) | 454 |
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| Catalog or Magazine | 1959 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1959 |
Bond, Dillon, Full Rearing RR ... $3.69 GF: Paladin, Troop, & Hardie.. $1.79 |
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| Wards Christmas Catalog | 1959 |
8.5" Madonna Musical Madonna $4.99 Lighted Madonna & Rosary $9.95 Deluxe (white) Nativity Set with red velvet background over foam plastic base $13.99 |
175, 175, 462 |
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| Life Magazine , April 20* | 1959 | Story showing Religious Figures | 96 |
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| Rin Tin Tin Comic Book, Dec. | 1959 | Full Color Ad shows a full rearing RR set in a room with kids sleeping, captioned "Happy Dreams...of a real Roy Rogers Christmas”. | |
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| Spiegel Christmas Catalog* | 1959 | Dillon, Maverick, Rifleman...$2.97 | 326 |
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| Geo. Worthington Wholesale Cat* | 1959 |
RR, LR, Dale, Tonto, Oakley, Buffalo Bill, Cheyenne, & Dillon
on page 93 Brave Eagle, Cochise, Earp, Colt, Hardie GF, Maverick GF, and Earp G on page 94 |
93, 94 |
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| Catalog or Magazine | 1960 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1960 |
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger... $4.98 800 Series Sets: Full Rearing Roy Rogers and Trigger, Adams, Maverick, and Rifleman.... $3.69 |
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| Wards Christmas Catalog | 1960 | 9.5" Madonna Night Light with Rosary $8.25 | 175 |
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| Aldens Christmas Book | 1960 | Warpaint Horse with candy.....$1.89 | 292 |
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| Spiegel's Christmas Catalog | 1960 |
Maverick H&R shown...$2.97 Rifleman, Rawhide, Gunsmoke, Paladin |
383 |
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| Stratton-Warren Hardware Catalog | 1960 |
Minis: Earp, LR, RR, Hardie, Paladin,
Dillon.....$1.00 ea. Lamps: Dillon, Oakley, RR, LR...$12.95 ea Horse and Riders: Full Rearing LR, Full Rearing RR, Earp, Gilman, Cheyenne, Cochise, Rifleman, Paladin, Dillon, Oakley, Adams, Hardie.....$4.00ea (shown on a wire display with sign) |
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| Wildest Westerns Magazine #1* | 1960 |
Paladin (shown large), Rifleman set, and Dillon Lamp shown smaller.
Eight gunfighters and Bowie shown small. GF available: Earp, Colt, Maverick, Hardie, Bonner, Troop, McKay, & Masterson...........$1.98 & 45¢ ship. Horsemen available: Paladin, Rifleman, Tonto, Lone Ranger, Bowie, Earp, Hardie, Dillon, Gilman, Randall, Cheyenne, Cochise..$3.98 & 45¢ ship. Lamps available: Dillon, RR, Oakley, LR..$12.95 & 70¢ shipping. (Sold by General Promotions) |
49 |
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| Wildest Westerns Magazine #2* |
Aug. 1960 |
Dillon set shown large, Paladin, Cochise, Jeffords, LR &
Tonto shown smaller. Horsemen available: Paladin, Lone Ranger, Tonto, Dillon, Cochise, Jeffords.......$3.98 & 45¢ shipping |
54 |
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| Wildest Westerns Magazine #3* |
Oct. 1960 |
Dillon set shown large, Paladin, Cochise, Jeffords, LR &
Tonto shown smaller. Horsemen available: Paladin, Lone Ranger, Tonto, Dillon, Cochise, Jeffords.......$3.98 & 45¢ shipping |
60 |
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| Catalog or Magazine | 1961 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1961 | 6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger... $4.98 | 425 |
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| Aldens Christmas Book* | 1961 | (Color)SR Roy Rogers, SR Favor, Rifleman, Paladin, Dillon, Rebel.....$2.99 ea | 67 |
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| Spiegel Christmas Book | 1961 |
SR Roy Rogers & Rebel shown..$2.97 Maverick, Rifleman, Dillon, & Lone Ranger (not shown)......$2.97 |
383, |
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| Western Horseman Magazine- April | 1961 | Old West Light (aftermarket) which has a Hartland Hat and Saddle (?) | 6 |
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| General Marchandise Catalog* |
Fall 1961 -Spr 62 |
Rebel, Custer, Lee.....$3.98 Mini sets group of six $5.98 (Rawhide, Tonto, Rifleman, Yuma, Maverick, McCain) |
699 |
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| Catalog or Magazine | 1962 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1962 |
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger.. $4.98 Set of three Thoroughbred Horses...selling for $2.69 Set of three Dairy Cattle...selling for $2.69 |
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| Spiegel Christmas Catalog | 1962 | SR Roy Rogers, Rebel, Matt Dillon (not shown), Lone Ranger (not shown) ...$2.97 | 383 |
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Western Horseman Magazine- Feb |
1962 |
Horse collecting article, Arabian Horse Set (listed at $2.98) |
102 |
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| Maid of Scandinavia Co. Catalog* | 1962 |
White Madonna 2 1/2" ......10¢ Gaurdian Angel 2 1/2"........10¢ First Communion Memento Boy..$1.20 First Communion Memento Girl..$1.20 First Comm. & Confirm. Fig. G...40¢ First Comm. & Confirm. Fig. Boy..40¢ Bar Mitzvah Boy (?) ....75¢ Sportsman Golfer, Baseballer, Bowler 50¢ ea. Silk & Satin (white, pal., or bay) ...98¢ Bullet......50¢ Mini Horsemen: LR, RR, Paladin, Dillon.....98¢ |
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| Maid of Scandinavia Co. Catalog, Spring and Summer* | 1962 | Color Insert showing 16 Wedding Cake Toppers, First Communion Girl and Boy,Guardian Angel, Tiny Madonnas in white and bronze..10¢, Three sportsmen 50¢, | |
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| Catalog or Magazine | 1963 | Figures Shown | Page # |
| Sears Christmas Wish Book | 1963 |
6 pc. TV Western Stars-consisting of six minis: Roy Rogers, Dillon, Earp, Hardie, Paladin, and the Lone Ranger...$4.98 Set of three Thoroughbred Horses..$2.79 |
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| Spiegel Christmas Book | 1963 |
The Westerners: Grouping of Six Minis for $4.97 Illuminated Madonna Shrine with Rosary $6.97 |
371, 25 |
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Maid of Scandinavia Co. Spirng/Summer Catalog* |
1963 |
Little Leaguer.......95¢ Assorted (no choice) Mini Riders...85¢ Bullet.......50¢ It appears there are a bunch more pieces in this one. |
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| Frederick C. Wolf & Son catalog | 1963 |
All twelve Minis available........$.98ea 840 Appaloosa, 880 Palomino, 870 Tabiano Pinto, 881 American Saddlebred( Sorrel), 876 Arabian (Steel Grey), 873 Thoroughbred (Chestnut).....$1.98 ea 602 4 1/2" Mare & Foal Assortment, Arabian-Thoroughbred-Quarterhorse...$.98 668 Polled Hereford Cattle....$2.98 672 Qarterhorse....$298 676 Arabian Horses.....$2.98 677 Morgan Horses....$2.98 680 Tobiano Pinto Horses....$2.98 681 Appaloosa Horses....$2.98 673 Thoroughbreds.....42.98 671 Fresian Holstein Dairy Cattle....$2.98 670 Guernesy Dairy Cattle....$2.98 |
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| Catalog or Magazine | 1964 | Figures Shown | Page # |
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| Sears Christmas Wish Book | 1964 |
Woodgrain Rearing Mustang..$2.59 Woodgrain Tennessee Walker...$2.59 Polo Pony.. $1.98 Sadlebred Horse.. $1.98 3-PC Pinto Family |
173 |
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| Spiegel Christmas Book | 1964 |
8" Tennessee Walker...$2.47 8" Polo Pony...$1.97 8" Thoroughbred.....$1.97 9" Stallion (rearing mustang).....$2.47 |
287 |
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| Catalog or Magazine | 1965 | Figures Shown | Page # |
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| Pennys Christmas Catalog | 1965 |
The Westerners (6 minis) $4.44 Tennessee Walker Family $2.22 Saddlebred Mare and foal $1.44 |
357 |
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| Catalog or Magazine | 1966 | Figures Shown | Page # |
| J.C. Penneys Christmas Book | 1966 |
The Westerners: Grouping of Six Minis for $4.44 Tennessee Walker Family....$2.22 Saddlebred Family....$1.44 |
386 |
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| Catalog or Magazine | 1972 | Figures Shown | Page # |
| Aldens Christmas Book | 1972 | Wild West Pony Family Set.....$2.99 | 31 |
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| Catalog or Magazine | 1991 | Figures Shown | Page # |
| J. C. Penneys Christmas Book* | 1991 |
Group of Three Horses as a set..$24.99 Rearing Mustang, Arabina Stallion, American Saddlebred Stallion |
421 |
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| Catalog or Magazine | 1992 | Figures Shown | Page # |
| J. C. Penneys Christmas Book* | 1992 |
SR Roy Rogers (Stevens)...$39.99 Lady Jewel and Jade set....$24.99 Three Piece Mare Collection....$19.99 (Polo Pony, Thoroughbred, Arabian) |
436 437 |
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| Catalog or Magazine | 1993 | Figures Shown | Page # |
| J. C. Penneys Christmas Book* | 1993 |
George Washington Set....$39.99 Tennessee Walker Set?.....$29.99 |
530 |
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| * I own originals of these. For the rest, thanks to Bruce, Nancy, Sande, Bill, Scott, Cookie, Steve, Sheryl, Heather, Don, Ben, and others! | |||
Click Here to see a page of similar Magazines and Catalogs which DO NOT have ads or photos!