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| Dealer Sheets were used by Hartland Plastics to announce their new products to their distributors. Collectors would have seldom seen these sheets. While there is now way of knowing, I'd assume there should be one for each new set or grouping of new sets. |
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Text & Photographs Copyright Mike Jackson 1998-2008
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Maverick and Earp Gunfighters:
This sheet is printed on both sides with Colt and Hardie on the other side. I am fairly certain this one was printed in 1958. This is the first time we get to see a Buntline for Earp. Original molds for the Earp Horse and Rider set have only regular pistols. Some collectors have speculated that some Maverick sets had black hats, but I have never seen any documentation to support that. |
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Colt and Hardie Gunfighters:
This sheet is printed on both sides with Maverick and Earp on the other side. I am fairly certain this one was printed in 1958. Colt is shown here with black hair, though the production sets had blonde sideburns and hair. Hardie’s hat appears to be lighter than his gloves, indicating that many of his early sets were probably shipped with the maroon hat. Except for the Earp set, many of the guns look silver, though many of them got black or dark brown pistols. |
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Gunfighters:
Earlier sheets promised a color catalog sheet. This one must pre-date the Bat Masterson figure. The accompanying letter was dated 1959. Figures here show the correct hats as we find in almost all boxed sets. Hollister, shown in one earlier document with a white hat, now has his traditional flat brimmed black hat. Maverick is clearly shown with a white hat. The guns on all figures are either black or dark brown.
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Hardie & Gilman Horse and Riders:
This the front side of the accompanying sheet below with Paladin and Rifleman. Hardie appears to have a rifle tip showing under the leg of the horse. I cannot see one in the saddle of the Gilman set.
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Paladin and Rifleman Horse and Rider Sets:
This sheet is the back side of the sheet above with Hardie and Gilman. Paladin is shown with a rifle in the saddle. Both sets are shown as we normally find them, including the mane up horse and what looks like a slender tail.
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Early Champ Roy Rogers:
This sheet helps document the introduction of Roy Rogers. The caption at the bottom refers to the New York Toy Fair, held in February of each year. All evidence points to this piece being introduced in 1955 at the show, and this piece shows up in later Christmas catalogs. The white or silver martingale was changed to blue for final production. The saddle on this set is probably the rare blue and white version. |
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Early Champ Lone Ranger:
This sheet, owned by Bruce Schwartz, documents the silver martingale version of this horse as the original mount for the Champ Style Lone Ranger. Some Lone Ranger figures are stamped with ”The Lone Ranger 1954” on his rear, indicating that some were made in that year. Of course, this was simply a Champ set with a different color scheme. |
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Early Champ Lone Ranger:
This sheet, owned by Bruce Schwartz, is basically identical to the one above except for the wording in the top pink rectangle and the Lone Ranger Stamp. |
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Early Champ Lone Ranger and Standard Tonto:
This sheet, owned by Bruce Schwartz, was probably from very late 1954 or early 1955 ready for the 1955 Toy Fair at the Hotel New Yorker. The same room is mentioned in the Roy Rogers dealer sheet above. By the time this sheet was ready, the martingale had been changed to black. |
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Royal Canadian Mountie:
This set was introduced in the early part of 1955, though it might have been in production earlier. Notice the sheet lacks the figure’s name. This set was later named “Sgt. O’Rourke” for the 1955 brochure. The martingale appears to be red in this sheet, but most of the Champ style horses used by this set were brown to match the color in the saddle. |
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Western Horse and Rider:
This came from a March, 1954 Playthings Magazine, as opposed to an actual dealer sheet. It looks so much like the rest of the dealer sheets on this page that I have to assume a dealer sheet exactly like this one was created and used to advertise this set.
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Cochise:
As with many of the dealer sheets and brochures, Hartland photos were not always accurate on the colors used on final production pieces. In this case, the tail of the horse is shown white, but later sets all have black tails. The pinto pattern is not accurate, and also the box, shown at the bottom of the sheet, was changed in final production pieces. I only have a black and white copy of this piece. I do not know if a color one exists. |
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Chief Thunderbird:
Knowing this set was one of Hartland’s first sets following the Champ molds, this has to be a very early dealer sheet. Chief Thunderbird was shown with quite a bit more detail in the feathers, plus his horse has a black mane and tail in this photo, while production pieces were white. |
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Davy Crockett:
This sheet was probably produced in 1955 to be available for the Christmas season. The set appears in the 1955 brochures. This set was later changed over to Jim Bowie with only a few minor modifications. This set shows the horse with beaded chain reins, common on most early sets. |
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Lamps:
This is a nifty sheet listing all the original Hartland lamps. It also shows the proportion of the lamp shade to the base and figure.
Notice there are only four different lamp sets listed, and I believe that is all they produced. With that said, I believe a few may have been shipped with a semi-rearing Trigger instead of the full rearing version.
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Mini Horse & Riders:
Interestingly, the sets illustrated for this sheet were specially painted 800 series horse and riders. Obviously, they resembled the sets Hartland later produced in the mini sizes, but this dealer sheet probably needed to go to press before the actual figures and horses were ready.
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Organizer Display Rack:
Hartland announced this item in an April 1959 toy trade magazine, so it is pretty safe to call this a 1959 sheet. Of additional interest, this sheet also announces the shadow box version of the Gunfighters series.
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Text & Photographs Copyright Mike Jackson 1998-2008
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This page last modified Friday, October 19, 2007
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